As mentioned in our previous blog post, social media is very important in today’s society, especially for business.
Twitter currently has over 300 million users! This is insane. And you need to be making the most out of your Twitter profile, to really benefit from this.
In this post I will show you 10 ways you can dramatically improve your Twitter profile right now.
#1: Use TweetDeck
TweetDeck is a Twitter account(s) manager and dashboard. It consists of different customisable columns that can display multiple timelines and general account actions, like Retweets and Direct Messages, all in a simplified manner.
One of the most useful features (to me anyway) is the fact that you can schedule tweets. Scheduling Tweets is great as you can spend just a few minutes scheduling but have a whole week or so of Tweets, automatically being posted everyday.
#2: Enable Support Mode
You may have seen some businesses or organisations have “Responsive 24/7” or “Support Available” displayed on their accounts (like us 😏). It’s a great addition to your profile and adds a kind of exclusivity to it, as not many people seem to have it.
Here’s how it looks on both mobile and desktop devices:
In order to get this added to your Twitter, first go to this link. You will need to enable Twitter’s Business features, by clicking the button as shown below.
Then scroll down to “Support account” and click the check box. Then underneath it will say “Support hours“. We set ours to 24/7 as it will show that we are interested and available anytime. You can do that to, set it to your office hours or whatever you like.
#3: Use Analytics
Twitter Analytics allows you to see the Impressions, Engagements and Engagement rate of all of your tweets as well as Mentions, profile visits and more. This enables you to see what works and what doesn’t, meaning you can tailor your content to your audience. Once you go to the Analytics page, it will ask you to enable it as seen below:
Once you have enabled it, it should look something like below. The Home tab shows you an overview of your Twitter profile. This includes things like “Top Tweet“, “Top Mention” and profile visits etc.
I figured that Twitter Analytics was quite a tricky topic so I plan to create a post on it which I hope will help readers understand it more and also learn some cool tips! This will hopefully be soon so watch this space!
#4: Use Advanced Search
Did you know that there are approximately 7826 tweets sent every second! This corresponds to 469,560 tweets per minute! And by using Advanced Search, you could find every single one of them. It might take you a bit (lot) of time though.
Using the Advanced Search you could find new customers, find out what your competitors are doing, see what your customers and potential customers think about your brand, product or service etc the list goes on!
It is even possible to get notifications when new search results come up and even store them in a Google Doc via a cool web integration software called Zapier.
#5: Automate Tweets
Using “IF This Then That”, more commonly known as IFTTT, you can create or trigger actions that happen when you Tweet or something specific happens.
That sounded confusing so let me explain it with an example!
Let’s say you tweet a link to your website (1. If This). You can use IFTTT to post the same link somewhere else like Tumblr, Instagram, Pinterest etc (2. Then That), automatically. Thus saving you SO much time.
You can trigger an action; if there is a new tweet by anyone in an area, you send a new tweet, tweet a new link etc. There are just so many features to IFTTT.
As we can see here, Snoop Dogg uses IFTTT to trigger a tweet with the image he posts on his Instagram! If you look at the URL in his tweet it has “ift.tt” at the front which is IFTTT’s short url. It seems confusing, but if Snoop Dogg can do it, you can too.
— Snoop Dogg (@SnoopDogg) September 12, 2017
#6: Know when to tweet
Knowing when to tweet is thoroughly important for all Twitter users. It means you could get more engagement, potential followers and therefore more leads.
You wouldn’t post if you knew everyone was sleeping would you? Or at times where people are not really responsive, like early morning where people may be getting ready for work.
- The best time to tweet is from Monday – Friday between 12pm – 3pm
- The peak best time is around 5pm
- Wednesday seems to be a very good day to tweet especially at 12pm and between 5pm – 6pm
- If you want to increase retweets and link clicks then the best times to tweet would be at 12pm, 3pm and between 5pm – 6pm
With that being said it does, of course, depend on your niche. The best thing to do is experiment and use Twitter Analytics to see which of your tweets get the most traction.
#7: NOT buying Fake Followers and if too late, blocking them
Buying fake followers is probably the most pointless thing you could do with your Twitter account (if you know any more pointless things you could do, comment below!). They give the appearance that you have lots of followers and therefore people will want to follow you as there must be some kind of reason you have so many.
Reasons why you shouldn’t buy Fake Followers:
- Fake Followers are just that – fake so don’t do anything
- They are usually so obviously fake and will give your real followers a bad impression
- Your engagement rate will drop massively
- You are actually breaking the Twitter Rules
- Your account may be banned permanently
Fake followers are so easy to find and it’s relatively easy to know who has them and who doesn’t. They will; always be following lots of people, have hardly any tweets or genuine interactions, no profile picture, spammy bio etc. The funny thing is you can check who they are following and find out which companies buy fake followers!
In addition to this, there are actually fake follower checkers online that allow you to audit different usernames. Twitter Audit lets you run an audit on a specific account and shows you how many followers are real or fake. However, many of these checkers take a sample of a few thousand and gauge it based on that. So while they are helpful, use with caution.
I already bought them…
Now if it is too late then the best thing, and really the only thing to do, is block these followers. If you only purchased a few hundred fake followers then you could do it manually yourself, using the Twitter app. If you struggle to find which ones are fake then the best thing to do is check the date of when you purchased that way.
If you purchased a few thousand then it might be a bit trickier. Manage Flitter is an online Twitter dashboard that allows you to track unfollowers, sort followers, schedule tweets, etc. But in this case, one of it’s ideal features is that it can actually detect Fake Followers and organise them into a list for you to block.
#8: Host weekly or monthly competitions
Competitions are great for engagement and also can dramatically increase your followers. Your competition could be winning a free product or sample, a personal voucher code, a gift card etc.
You can set the method of entering the competition as being following, liking and retweeting the tweet.
#WIN a S+ by @ResMed personalised sleep solution 💤
🌛 Follow, Like & RT for your chance to win! Ends 27/11 🌛
Competition is open to residents of the UK & ROI.#SIXTY9SWAG #competition #winitwednesday pic.twitter.com/hSnlPL4evx
— SIXTY9° magazine (@69mag) November 15, 2017
69 Mag recently tweeted the above and got nearly 700 retweets within 24 hours! If we were to consider maybe 500 were entries to the competition, this would mean they could have potentially gained 500 new followers!
Apart from this, when I saw the tweet I had never heard of them before so I ended up going on their website, looking at their content etc. See how effective this is?
Now with your competitions you don’t want to break the bank. You could offer a shout out, the chance to post on your blog, a sample of one of your products etc.
— Natural World (@naturalworld_) November 15, 2017
When building the tweet make sure to include these specific hashtags:
The large majority of Twitter users will find these competitions through the hashtags listed above. Make sure you don’t just spam them in the end. Try and include them naturally like this:
It’s #giveaway time! If you’d like the chance to #win an Inscribe Soft 24 Colour #Pastel Set, follow us, RT, & comment below! #competition #ArtisticThursday #artistsontwitter #drawing #creative pic.twitter.com/sBGNyUjHdN
— Art Ideas (@artideasuk) November 16, 2017
#9: Make better use of Hashtags
As you saw just above, Hashtags can be extremely helpful in getting you more followers and massively increase engagement. But apart from the hashtags mentioned just now, you need to know which ones to use.
Generally most people will simply include hashtags they think are relevant. Ritetag let’s you check the stats of any chosen hashtag and recommends whether or not you should use it.
One of the easiest ways is to check what is currently trending on Twitter. On the desktop version it can be seen on the “Home” tab, on the left hand side. On the mobile version, it is displayed when you click on the Search icon (the little magnifying glass), as seen below.
#10: Use Lists
Using Twitter Lists allows you to curate Twitter profiles into an organised way. It’s like organising your timeline into different timelines.
One benefit of this would be that you could keep tabs on all of your competitors. When you create the list, make sure you don’t save it as “Competitors“. I’d save it as something like, “Great Companies” or simply what they are, “Printing Companies” for example. And also make sure you make the group private, or your competition could see it!
Another great way to use lists is for gaining potential clients with a “notice me” approach. When you add someone to a list, they get a notification. Therefore, the name of the list could be “We really want to work with you!” for example.
Mark Schaefer came up with the idea of using Twitter Lists as a sort of resource hub. Bringing value to your customers should be every business’s priority. What better way of doing this by creating a list of profiles that your customers and potential customers can gain value from?
Summary: Make sure you Improve your Twitter profile!
Ultimately, improving your Twitter profile is vital as you could be losing out on new clients, leads, purchases and therefore money. And who likes losing out on money? Well apart from this guy ⬇️.
I’m sure I will think of more ideas as time goes on and if I do I will be sure to add them here. I just realised that I will also have to recreate the featured image if this happens.. yay!
Have I missed anything out? What techniques do you use for your Twitter profile? Let me know in the comments!